Privacy Policy

Who we are

Our website addresses are: and

What personal data we collect and why we collect it

​Tread Connection, LLC and its franchise locations are committed to the privacy of customer information gathered in retail stores, mobile applications, and online through and all affiliated franchisee subdomain websites (collectively, the “Site”). Tread Connection, LLC has created this statement in order to demonstrate our firm commitment to the privacy of both the customer’s information as well as our own. The following discloses our information gathering and dissemination practices for our Site.
By using our Site, you agree to the collection, use, and information sharing practices described in this statement of Tread Connection, LLC policy. Amendments to this statement will be posted at this URL and will be effective when posted. Your continued use of our Site after the amendments are posted constitutes your agreement to those changes. Please read this statement carefully and check back regularly for any amendments.

Information Collected
We collect personally identifiable information that you voluntarily submit to us, such as information you provide on an order form for tires, wheels, or services, or when you communicate with us on our Site, such as through a message or Chat. The type of information includes, but is not limited to; your contact information (e.g., physical addresses, phone numbers, and email addresses) and financial information (e.g., account numbers). Information about your vehicle(s) may also be collected. We may also collect information from you when you agree to participate in surveys or provide other feedback to us on our Site. We may combine personally identifiable information collected on our Site with other information that we collect in stores, when you call or email us, communicate with us through social media, or from other data sources.
We also collect non-personally identifiable information about you in a number of ways. Our methods of information collection include tracking your Site activities through your computer settings or most-recently visited URL. We may also ask you to provide certain non-personally identifiable information about yourself, such as your age, household income, buying preferences, etc.

Use of Personal Information
We use your personal information to conduct business, including processing transactions; responding to and fulfilling your requests; for our marketing efforts, such as to send you marketing communications that we believe may be of interest to you; for analysis and development of new products and services; to improve the Site; for our legitimate business purposes permitted under the law; and for any other purpose to which you consent.

Use of Non-Personal Information

We use the customer’s non-personal information to help diagnose problems with our server, and to administer our Site. The IP address is also used to gather broad demographic information.

Use of Cookies and Web Beacons

When you view our Site we might store some information on your computer. This information will be in the form of a “cookie” or similar file. Cookies are small pieces of information stored on your hard drive, not on our site. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive and steal information. They are designed to help you navigate our Site as easily as possible.
Tread Connection, LLC and its franchise locations use various third-party advertising technology sources to display ads to customers. In the course of displaying our advertisements to you, a unique third-party cookie may be placed or recognized on your browser. In addition, we use web beacons to help manage our online advertising. These web beacons enable our ad server to recognize a browser’s cookie when a browser visits this site and to learn which ads bring users to our site
One such third-party services that we utilize is Google Analytics. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. You can learn more about Google’s privacy practices, or adjust your ad settings, by visiting their website at
We, and our service providers, use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with us through your computer, tablet or mobile device. This information includes but is not limited to: the pages you visit on our Site or mobile application; the web address from which you came; the type of browser/device/hardware you are using; purchase information and checkout process; search terms; and Internet Protocol-based geographic location. All this helps us recognize you, customize your Site experience and make our marketing messages more relevant. These cookies, web beacons, and any other tracking technologies used on our Site may track users over time and across third-party websites and services.
We may connect information collected automatically with information we already have about you in order to identify you as a guest of Tread Connection, LLC and/or one of its franchise locations. This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store or mobile.
In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analytics purposes. We examine metrics such as how you are shopping on our Site, in our stores, and on our mobile applications, the performance of our marketing efforts, and your response to those marketing efforts.
Information Sharing

We may share your personal information with third parties, such as social media services that we partner with; with anyone to whom you expressly consent; with law enforcement or other entities subject to legal requirements; to protect our rights or the rights or safety of others; with manufacturers for recall and other safety purposes; and as otherwise may be required by law or regulation. We may also share aggregated data about our customers, in a non-personally identifiable form, to non-affiliated companies for certain purposes, such as market research, safety, data modeling, and analytics.
We also share personal information with our third party service providers. We require that our service providers only use shared personal information to perform the services requested by Tread Connection, LLC and its franchise locations in accordance with this privacy statement and that the service providers have adequate security measures in place to protect any of your shared personal information.

In the event that we enter into a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may transfer personal information that we have collected to the relevant third party.
Other Websites and Links

This Site contains links and references to other sites, including social media, but Tread Connection, LLC and its franchise locations is in no way responsible for the privacy practices, security measures, or the content of such websites.


This Site utilizes reasonable security measures and technologies to prevent the loss, misuse, or alteration of the information under our control. Although we are committed to protecting the privacy of your information, please do your part to protect your information by keeping your software patched, using updated anti-virus or anti-malware software, using personal firewalls, and an updated unique complex password.

Communications Opt Out

You may opt-out of receiving communications from our partners and from us by sending an email to with “Opt out” in the subject line.

Children’s Privacy

This Site is not intended for persons under the age of 18 years. We do not knowingly collect, maintain, or use personal information from children under the age of 13. If we become aware that a child under the age of 13 has submitted personal information to us through the Site, we will immediately delete such information.

Contacting Our Administrators

If you have any questions about this privacy statement, the practices of this Site, or your dealings with this Site, you can contact us at:

Consumer Affairs
Tread Connection, LLC
8521 Crown Crescent Court
Charlotte, NC 28227

Ad Choices and Opting-out

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

You can opt out of receiving personalized ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided or by clicking here.

Please note that this “opt out” function is browser-specific and relies on an “opt out cookie”: thus, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again.

In some cases the advertisement services we use may link multiple browsers or devices to you. If you opt out of on a browser or device and we have more linked to you, we will extend your opt out decision to the other linked browsers and devices. Since we only link users across browsers on devices in some conditions, there could be cases where you are still being tracked in a different browser or device we have not linked, and where we are treating you as a different user.

Some of our ads run using the AdRoll Group platform which is also a member of the Network Advertising Initiative (NAI) and adheres to the NAI Codes of Conduct. You may use the NAI opt out tool here, which will allow you to opt out of seeing personalized ads from us and from other NAI approved member companies. You may also adjust your settings directly with AdRoll by clicking here.

We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.

Please note that when using the ad industry opt-out tools described above:

If you opt-out your browser may still send us data, for example your IP address. However, we isolate this data and do not use it other than for accounting and, in some cases, for fraud prevention. If you have opted-out on that browser, we do not use this data to personalize ads or to track you.

If you use multiple browsers or devices we will additionally opt out those we have linked to you. Since we may not have all your browsers or devices connected back to your user, you may need to execute this opt out on each browser or device.

Other ad companies’ opt-outs may function differently than our opt-out.

To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:

iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting

For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads >
Enable “Opt out of interest-based advertising”

Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.

Some internet browsers allow users to send a "Do Not Track" signal to websites they visit although our ads may not always respond to this signal.

Here are some additional options for opting out:

Data retention

We retain personal data we collect directly for targeting purposes for no more than 12 months, after which time we employ measures to delete it.

Personal data collected for other purposes is held no longer than necessary for our business purposes but is anonymized. For example, we retain anonymized impression and click data to ensure we can meet auditing requirements related to services provided or to meet legal requirements.